John Lloyd Cruz, Iza Calzado, Chris Tiu sport the new Adidas Philippine Range collection

On the heels of its Philippine Range in red, blue, white and yellow released last month, Adidas comes out with its latest Philippine Range collection. This time in black and gold, and silver and white combinations, the designs feature the Philippine map on the back, with the 7,107 islands represented by over 70 Adidas footwear. In front of each item in the collection is a sun behind the word “Philippines” with three tiny stars dotting the letters “i.” The limited edition collection features jackets (P3,295), shirts (P1,495) and messenger bags (P1,495). “When you wear the Adidas Philippine Range, you wear a whole nation,” Adidas Philippines Head of Go-to-Market, Pam So-Suarez, says. Part of the training range of the Adidas sports performance line, the Philippine Range is meant for street style and active play.

(spot.ph)

John Lloyd Cruz, Iza Calzado sport Adidas Philippine Range

Adidas’ much-coveted Philippine Range collection is back, featuring jackets, shirts and messenger bags in the iconic red, blue, white and yellow of the Philippine flag.

Available in Adidas stores starting February 13, the collection has details reminiscent of the Philippine flag such as three stars and a sun and stylized Philippine seals, plus the letters PH in yellow. For premium performance look, the blue, red and white are rendered in color blocks with touches of yellow. The collection is part of the training range of the Adidas sports performance line.

Adidas products are exclusively designed in Germany, but the collection was conceptualized in the Philippines. No other country has had a similar line of patriotic merchandise, according to Adidas Philippines Head of Go-to-Market, Pam So-Suarez.

Celebrity supporters of the Philippine Range include actors John Lloyd Cruz, Iza Calzado, Maja Salvador and Karylle; basketball stars Chris Tiu, Enrico Villanueva, Coach Ronnie Magsanoc and Coach Ryan Gregorio; TV hosts Lia Cruz and Drei Felix; DJs Slick Rick, Tony Toni, Sam YG, Gelli Victor and Fran Tobias; and guitarist Erwin Armovit of Sponge Cola.

Watch for Adidas’ new set of Philippine Range apparel featuring the classic combinations of black and gold, and white and silver in April.